Everything has experience.
Experience matters everywhere.

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Culture

About Us

Our team of UX and human factors experts brings the expertise and professionalism of a large agency, with the imagination and agility of a startup.

We are anthropologists, engineers, designers, psychologists. We love research. We geek out over your research questions. Our methods deliver actionable insights to help you go further with confidence.

Most of us have known each other for many years to help our clients create exceptional experiences for their customers. We have learned a lot along the way.

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Vision

We believe in UX

Great UX makes our lives better and support our clients in developing outstanding products and services.

We think on a global scale and encourage a vibrant exchange among our employees scattered around the globe. This way we can learn from each other and embrace the diversity.

Being a professional and having fun at work do not contradict each other. We can run Human Factors studies according to FDA regulations and still have lots of fun doing it. And it is contagious!

Facilities

Custom-designed UX research labs

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Focus Group Room

Suitable for in-depth discussions and group interactions, gathering valuable insights and diverse perspectives.

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cosy 1-on-1 Room

Ideal for private interviews or usability testing, fostering open dialogue and individual feedback from participants.

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Observation Room

Designed for unbiased data collection by enabling researchers to observe user behavior without direct influence.

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Concept Test Room

Spacious area for testing and evaluating large-scale concepts or prototypes, facilitating participant interaction and feedback.

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Patient Room

Simulates realistic healthcare environments for studying user interactions and experiences in controlled settings.

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Driving Simulator

Replicates driving conditions to analyze user behavior, decision-making, and overall driving experience in a safe environment.

Members

Meet the core team

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Maffee Wan

CEO & Director
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Liam Miao

Experience Creator
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Heather Wen

Experience Creator
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Ann Zhang

Experience Creator
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Marie Chen

Experience Creator

We’re looking for--

#UX Researchers#
@Singapore @Shanghai

We offer our researchers the opportunity to work with some of the coolest next-generation products out there. We partner with our clients to inform the design of best-in-class experiences, and we have a great time doing it!

Join Us!